Simulacra – cre8ica

I’ve been reading about the creative process and its challenges. As I mentioned I’m in a new product development cycle. A radical departure from my existing products that will hopefully replace the line with a much more enhanced version in a new package and look.

Essentially I’m looking at taking my best and most popular products and potentially rebuilding them from the ground up.

Whether these new versions become commercial launches still remains to be seen but at this moment they are percolating in my mind and the creative challenge is growing into an obsession.

I don’t have much of a choice but to pursue this idea, not only because of its potential business potential, but because it will haunt me if I don’t.

I’m already laying up at night visualizing the packaging and label designs. I’ve already got reams of data and research about the ingredients and their benefits and I’ve narrowed the formulas down to a half dozen. All this is being done in what little spare time I have and in what little sleep I get.

Creativity and obsessions like this aren’t always healthy. They can be very disruptive and they fill me with fear.

Fear that I could ruin what I’ve built to date. Fear that I could slow down the momentum I already have with the current products. But what’s worse is I fear if I don’t pursue this that it will haunt me for an eternity.

So really I have no choice but to pursue this new idea and possibly reinvent not only my business but an entire industry. All of this because of a creative passion and fear of not moving forward.