Simulacra – cre8ica

I’ have readers ask me why I’m so open about my business and why I share production techniques and pricing strategies so openly.

Starting a business used to be a very private and anti-social endeavour. Business owners worked by themselves or with a closed team to create a new idea, production technique or business process which they kept in the vault and treated it as a competitive advantage.

With the internet and millions of like minded business owners instantly available we are now seeing niche oriented discussion forums and communities for every aspect of a small business or start-up. And millions of blogs to read about every interest you could imagine.

Now intellectual property, proprietary processes and or a competitive advantage is shared with the masses. In the internet age the key to a successful business is learning from other like minded people and using it within a unique niche market. People are actually willing to share their secrets in hopes that others will do the same.

Sharing ideas and business processes can create a new competitive advantage. Customers now want to be a part of the community they support. They want to spend their money with businesses that they trust. We now expect transparency and information before making a buying decision.

It’s difficult to share these ideas and be so open knowing your competition is reading as much as your customers are but it keeps you always forward thinking and innovating. More importantly it establishes your company as an industry expert and instils trust with your customers.

Hopefully the information I share is useful. I want our customers to know what really goes into producing the products they love and more importantly inspire people to pursue their passions.